The Rose Valley of Kazanlak stretches 10-12 kilometres wide and 95 kilometres long, with an average height of 350 metres and an area of 1895 km². The Kalofer Valley of Roses is the centre of the world's rose oil production. In addition to Kazanlak, there are other important towns such as Karlovo, Sopot, Kalofer and Pavel Banya.
The famous Kazanlak region was once located south of the Balkan Mountains, known among the Slavs as the "Old Mountain". It borders the lower Sredna Gora mountain range to the south. Geologically, the region is formed by two river valleys - the Stryama Valley in the west and the Tundzha Valley in the east.
The unique climate of the mountains and valleys
Atypical weather patterns in this region are linked to wider climate change in Europe, which is now described as the fastest warming continent. Thanks to its specific microclimate, the Rose Valley is considered an exceptional cultural heritage. The cultivation of organic roses here is carefully protected and strictly controlled.